For MSOs expanding VoIP today, the convergence of mobile and land-line services represents a rare and short-lived triple-win opportunity. The MSO acquires high growth, higher margins, and highest customer satisfaction by providing competitively-superior, cost-effective converged services. To successfully achieve this, the MSO must field true carrier-grade services that seamlessly and flawlessly manage calls across HFC, mobile, and Wi-Fi networks. With the ARRIS Mobility Application Server (MAS), operators deliver superior reliability and QoS, reduce costs by offloading 30% to 40% of mobile traffic to IP networks, and at the same time improve customer satisfaction with best-in-class call quality, a rich service set, and seamless roaming and hand-offs.
The highly-scalable Mobility Application Server minimizes CAPEX through flexible interoperability with existing switching, interconnect, and transport infrastructures and through cost-effective incremental expandability. Mobility Application Server platforms improve the MSO’s competitiveness and customer satisfaction ratings with a full set of in-demand services including in- and out-bound call anchoring, single-number access, SMS messaging, caller ID, call forwarding, 3-party calls, and other advanced mobile services. By repurposing service architectures to support these new services and incorporating intelligent, least-cost routing that not only improves margin but enhances reliability and quality of service, the MSO maximizes operating expenses while delivering a superior set of services.
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Cost-effectively utilize existing switching, interconnect, and transport infrastructures for new services |
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Increase profitability by off-loading 30% to 40% of mobile voice and data traffic to landline infrastructure |
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Improve customer retention with best-in-class call quality, a rich service set, and seamless roaming |
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Minimize complexity and maximize manageability with a low-risk, highly-integrated, carrier-grade platform |
ARRIS Mobility Application Server (MAS) is a flexible call processing platform and signaling server from which a range of convergent voice and data services can be launched, providing the operator with complete flexibility in the definition and timing of their mobile voice strategy.
- Cut MVNO service costs by offloading voice and data traffic to landline
- Reduce cannibalization of landline voice revenues by integrating landline and mobile services
- Control mobile services and costs for both voice and data with techniques like anchoring and least-cost routing
All on a thoroughly field tested platform with reliability and scaleabilty proven in multi-million subscriber deployments.
The ARRIS Mobility Application Server provides a complete FMC solution for both pre-IMS and Packetcable 2.0 / IMS cable architectures. The MAS can interface to the existing softswitch or to an IMS core, and provides all the functions required to implement full ‘tightly-coupled’ SS7-attached FMC with CDMA or GSM networks.
Dual-Mode FMC allows subscribers to roam and handover seamlessly, mid-call, between the cellular network – whether GSM or CDMA – and a WiFi network, using SIP VoIP and dual-mode handsets. This results in the off-loading of 30-40% of voice traffic from the mobile network, significantly reducing MVNO fees and creating a far more attractive business case for MVNO mobile service.
As an MVNO Gateway, ARRIS MAS provides operators with a high degree of control over the mobile services and the associated costs - for example, allowing existing number blocks, switching and transport infrastructure, interconnect facilities &c originally deployed for landline voice, to be re-used to cost-effectively handle mobile traffic.
Acting as an Intelligent Network Service Control Point (IN SCP) and Gateway Mobile Switching centre (G-MSC), the ARRIS MAS allows originating and terminating mobile calls to be anchored within the cable operators network. The MAS' advanced routing and triggering decision support allows least-cost routing and operators can leverage existing interconnect agreements and transport & service infrastructure in support of mobile services.
Even before mobile services are launched, ARRIS' Mobility Application Server can provide operators with compelling and attractive ‘pre-quad-play’ services that help to differentiate the existing landline offering, drive subscriber growth and ARPU uplift, and provide a technology and marketing basis from which to ensure strong subscriber uptake when the mobile offering is launched.
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